/ research

/ research

/ research

/ research

Wishup

Led the website redesign using A/B testing and user behavior analysis, boosting lead generation by 10%

Sketchnote

Conducted user research, co-design sessions, and, focus groups for an AI-based Agile planning module.
Led to 56% user retention increase

Office Space Design

Spearheaded research plan and led 20+ user interviews and on-site observations for an office design.

Transportation for Seniors in Atlanta

Conducted user interviews, focus groups, and on-site observations to identify unmet transportation needs of Atlanta's senior population.

Internet Outage Detection Tool

Planning and conducting remote user testing with over 15+ participants worldwide to evaluate designs and usability.

Decatur Makers

Conducting ethnography and contextual inquiry to improve the utilization of user data

Let's explore how my expertise in design and strategic insight can unlock new possibilities for your team.